We design business models for scalable performance.

Transforming business models to meet customer needs and enhance operational delivery for strategic, scalable, and sustainable change.

Book a call

WHO WE ARE

Architects in business transformation for 20+ years. We align people, process, technology, and performance into one integrated, execution-ready operating model.

Trusted across industries:

Proven results across industries - We've successfully transformed operations for companies in multiple sectors with measurable improvements.

Innovative methodologies - Our systematic approach eliminates guesswork and reduces implementation risks.

Permanent change, not quick fixes - We build lasting capabilities that ensure improvements stick long-term.

Our clients

Turning intent into impact across five outcome-driven phases

Discover

Uncover the gaps holding your business back

We assess your current state to identify capability gaps, operational bottlenecks, and strategic misalignments that limit growth potential.

Architect

Design your future operating model blueprint

We co-create a comprehensive future operating model that integrates people, processes, data, and technology with clear prioritization and roadmap.

Build

Activate foundational capabilities and delivery systems

We establish the core capabilities, governance structures, and delivery teams needed to support your new operating model.

Deliver

Execute with agile precision and real-time optimisation

We lead implementation with continuous tracking, risk management, and real-time adjustments to ensure promised outcomes are delivered.

Embed

Make transformation permanent and self-sustaining

We transfer ownership to your teams through training, process definition, and performance measures that maintain long-term momentum.

Book a free 30-minute session to identify your biggest challenges and get a clear roadmap using our proven framework.

Book a call

Use cases

MLC Life

Divestment

Led the design and delivery of the future operating model to support both separation and post-separation phases. Defined enterprise capabilities and ensured solution integrity across all functions, enabling successful deployment of ERP and CRM systems during transition.

86%

Faster separation delivery

12 month

Reduced transition timeline

Vodafone - Hutchison

Aquisitions

Post-integration, designed and implemented the future operating model for a newly created sales function. Defined operating structure, key processes, and performance enablers to support the integration of Vodafone and Hutchison/ 3 mobile teams.

86%

Sales efficiency improvement

100%

Successful team integration

Hollard

Divestment

Formulated a 10-year post-separation future operating model and transformation roadmap. Defined key customer and operational experiences, sequenced capability uplift, and built the business case for long-term investment and change execution.

65%

Faster

processing

40%

gain in operational efficiency

Telstra

New Proposition

Introduced a experience-led data-backed approach to the development Telstra's new Adaptive Network proposition. Identified user profiles and use cases, and crafted end-to-end blueprints illustrating customer actions, touchpoints, internal processes and systems and experience metrics.

22%

Staff retention improvement

3x

Increase customer lifetime value

Our approach

Experiences

Capabilities

Operating Model

Customer Experience

Risk & Compliance

Process Management

Technology Deployment

5

The premise is that everything we do is a process

Who we are

Strait and Arrow was founded in 2016, grounded in a clear purpose: Strait symbolises strategic pathways, cross-border access, and navigating complexity with purpose, while Arrow represents focused direction, strategic alignment, and delivering impact with speed andprecision.

Originally established to help Australian businesses expand internationally, Strait and Arrow has evolved into a boutique consulting firm that places customer-led design and delivery at the centre of everything we do. We continue to support cross-border growth with a focus on Saudi Arabia, Ghana,and Greece — combining deep cultural insight with practical execution to deliver lasting outcomes.

We connect strategy to opportunity across international markets, guiding clients through complexity with clarity and confidence. We are also recognised for our work in mergers, acquisitions, and large-scale separation programs, where we act as lead architects — bridging the gap between vision and execution. From pre-deal strategy through to post-merger integration, we align leadership priorities, business architecture, and delivery governance to ensure transformation lands successfully — on time, on budget, and with measurable outcomes.

As digital transformation continues to reshape industries, we help clients align business models, customer needs, and operational delivery — ensuring change is not only strategic, but also efficient, scalable, and sustainable.

Our mission is to be the connector between customer, company, and country — helping clients design, structure, and deliver transformation with clarity, discipline, and impact.

Elie Elias

Founder & Partner, Business Architecture

Elie is a transformation leader with over 18 years of experience driving strategic change across industries and functions. As Managing Partner at Strait & Arrow, he brings deep expertise in operating model design, business architecture, and strategy execution.

Elie helps organisations bridge the gap between customer needs, operational realities, and strategic goals. His approach brings together customer insight, business context, and process clarity, translating complexity into actionable, human-centred solutions. He offers a rare blend of commercial acumen and cultural intelligence.

Leo Gama

Partner, Strategy & Innovation

With over two decades of experience leading product, strategy, and transformation work, Leo specialises in translating fragmented data into clear narratives and actionable pathways for change.

He has worked across a wide range of industries and challenge types, from launching new products and redesigning key journeys to improving operating models and accelerating go-to-market execution. He cares deeply

about making the work real and actionable, supporting teams not just in defining what good looks like, but in making steady, meaningful progress toward it.

Dima Istambouli

Partner, People & Change

Dima brings over a decade of experience at the intersection of behavioural psychology, organisational design, and human-centred transformation. She helps organisations build environments where people thrive — focusing on leadership development, mindset shifts, workforce engagement, and sustainable change.

With a background in architecture and coaching, Dima blends emotional intelligence with strategic insight to bridge the gap between business goals and human motivation. Her approach ensures transformation lands not just in theory — but in practice.

Dr. Sam Lackey

Partner, Governance & Investment Advisory

Dr. Sam Lackey brings deep cross-sector expertise across mining, infrastructure, economic development, and public-private partnerships, with over 30 years of experience advising Ministers, Treasurers, Boards, and Executives across Australia, the Middle East, and Asia.

With a PhD in Mining from UNSW, an MBA from Stanford, and ongoing studies in Cyber Security at ADFA, Sam combines academic rigour with practical leadership. Dr. Lackey is known for his ability to translate complex analysis into board-level decision-making and actionable strategies.

reviews

What our clients say

We measure success through impact — and our clients say it best. Here's what industry leaders have to say about their transformation journey.

Strait & Arrow helped us reduce manual effort by over 35% in under six months. More than a strategy firm - they delivered transformation we could feel.

— Albert D, CTO Global Insurance Provider

They brought structure, clarity, and momentum to our most complex change initiative. A true partner in every sense.

— Dann C., Head of Operation XYZ co

What impressed us most was how they connected customer experience with system design — they made it real for our teams.

— Fanny W., VP Marketing

100+ top rated reviews

Book a call

Trusted by

Ready to transform your business?

Book a call

Services

/

Company

/

Works

Book a call

We design business models for scalable performance.

Transforming business models to meet customer needs and enhance operational delivery for strategic, scalable, and sustainable change.

Book a call

WHO WE ARE

Architects in business transformation for 20+ years. We align people, process, technology, and performance into one integrated, execution-ready operating model.

Trusted across industries:

Proven results across industries - We've successfully transformed operations for companies in multiple sectors with measurable improvements.

Innovative methodologies - Our systematic approach eliminates guesswork and reduces implementation risks.

Permanent change, not quick fixes - We build lasting capabilities that ensure improvements stick long-term.

Our clients

Turning intent into impact across five outcome-driven phases

Discover

Uncover the gaps holding your business back

We assess your current state to identify capability gaps, operational bottlenecks, and strategic misalignments that limit growth potential.

Architect

Design your future operating model blueprint

We co-create a comprehensive future operating model that integrates people, processes, data, and technology with clear prioritization and roadmap.

Build

Activate foundational capabilities and delivery systems

We establish the core capabilities, governance structures, and delivery teams needed to support your new operating model.

Deliver

Execute with agile precision and real-time optimisation

We lead implementation with continuous tracking, risk management, and real-time adjustments to ensure promised outcomes are delivered.

Embed

Make transformation permanent and self-sustaining

We transfer ownership to your teams through training, process definition, and performance measures that maintain long-term momentum.

Book a free 30-minute session to identify your biggest challenges and get a clear roadmap using our proven framework.

Book a call

Use cases

MLC Life

Divestment

Led the design and delivery of the future operating model to support both separation and post-separation phases. Defined enterprise capabilities and ensured solution integrity across all functions, enabling successful deployment of ERP and CRM systems during transition.

86%

Faster separation delivery

12 month

Reduced transition timeline

Vodafone - Hutchison

Aquisitions

Post-integration, designed and implemented the future operating model for a newly created sales function. Defined operating structure, key processes, and performance enablers to support the integration of Vodafone and Hutchison/ 3 mobile teams.

86%

Sales efficiency improvement

100%

Successful team integration

Hollard

Divestment

Formulated a 10-year post-separation future operating model and transformation roadmap. Defined key customer and operational experiences, sequenced capability uplift, and built the business case for long-term investment and change execution.

65%

Faster

processing

40%

gain in operational efficiency

Telstra

New Proposition

Introduced a experience-led data-backed approach to the development Telstra's new Adaptive Network proposition. Identified user profiles and use cases, and crafted end-to-end blueprints illustrating customer actions, touchpoints, internal processes and systems and experience metrics.

22%

Staff retention improvement

3x

Increase customer lifetime value

Our approach

Experiences

Capabilities

Operating Model

Customer Experience

Risk & Compliance

Process Management

Technology Deployment

5

The premise is that everything we do is a process

Who we are

Strait and Arrow was founded in 2016, grounded in a clear purpose: Strait symbolises strategic pathways, cross-border access, and navigating complexity with purpose, while Arrow represents focused direction, strategic alignment, and delivering impact with speed andprecision.

Originally established to help Australian businesses expand internationally, Strait and Arrow has evolved into a boutique consulting firm that places customer-led design and delivery at the centre of everything we do. We continue to support cross-border growth with a focus on Saudi Arabia, Ghana,and Greece — combining deep cultural insight with practical execution to deliver lasting outcomes.

We connect strategy to opportunity across international markets, guiding clients through complexity with clarity and confidence. We are also recognised for our work in mergers, acquisitions, and large-scale separation programs, where we act as lead architects — bridging the gap between vision and execution. From pre-deal strategy through to post-merger integration, we align leadership priorities, business architecture, and delivery governance to ensure transformation lands successfully — on time, on budget, and with measurable outcomes.

As digital transformation continues to reshape industries, we help clients align business models, customer needs, and operational delivery — ensuring change is not only strategic, but also efficient, scalable, and sustainable.

Our mission is to be the connector between customer, company, and country — helping clients design, structure, and deliver transformation with clarity, discipline, and impact.

Elie Elias

Founder & Partner, Business Architecture

Elie is a transformation leader with over 18 years of experience driving strategic change across industries and functions. As Managing Partner at Strait & Arrow, he brings deep expertise in operating model design, business architecture, and strategy execution.

Elie helps organisations bridge the gap between customer needs, operational realities, and strategic goals. His approach brings together customer insight, business context, and process clarity, translating complexity into actionable, human-centred solutions. He offers a rare blend of commercial acumen and cultural intelligence.

Leo Gama

Partner, Strategy & Innovation

With over two decades of experience leading product, strategy, and transformation work, Leo specialises in translating fragmented data into clear narratives and actionable pathways for change.

He has worked across a wide range of industries and challenge types, from launching new products and redesigning key journeys to improving operating models and accelerating go-to-market execution. He cares deeply

about making the work real and actionable, supporting teams not just in defining what good looks like, but in making steady, meaningful progress toward it.

Dima Istambouli

Partner, People & Change

Dima brings over a decade of experience at the intersection of behavioural psychology, organisational design, and human-centred transformation. She helps organisations build environments where people thrive — focusing on leadership development, mindset shifts, workforce engagement, and sustainable change.

With a background in architecture and coaching, Dima blends emotional intelligence with strategic insight to bridge the gap between business goals and human motivation. Her approach ensures transformation lands not just in theory — but in practice.

Dr. Sam Lackey

Partner, Governance & Investment Advisory

Dr. Sam Lackey brings deep cross-sector expertise across mining, infrastructure, economic development, and public-private partnerships, with over 30 years of experience advising Ministers, Treasurers, Boards, and Executives across Australia, the Middle East, and Asia.

With a PhD in Mining from UNSW, an MBA from Stanford, and ongoing studies in Cyber Security at ADFA, Sam combines academic rigour with practical leadership. Dr. Lackey is known for his ability to translate complex analysis into board-level decision-making and actionable strategies.

reviews

What our clients say

We measure success through impact — and our clients say it best. Here's what industry leaders have to say about their transformation journey.

Strait & Arrow helped us reduce manual effort by over 35% in under six months. More than a strategy firm - they delivered transformation we could feel.

— Albert D, CTO Global Insurance Provider

They brought structure, clarity, and momentum to our most complex change initiative. A true partner in every sense.

— Dann C., Head of Operation XYZ co

What impressed us most was how they connected customer experience with system design — they made it real for our teams.

— Fanny W., VP Marketing

100+ top rated reviews

Book a call

Trusted by

Ready to transform your business?

Book a call

Services

/

Company

/

Works

/

Contact

About

/

Solutions

/

Cases

/

Approach

/

Team

/

Testimonials

Book a call

We design business modelsfor scalable performance.

Transforming business models to meet customer needs and enhance operational delivery for strategic, scalable, and sustainable change.

Book a call

WHO WE ARE

Architects in business transformation for 20+ years. We align people, process, technology, and performance into one integrated, execution-ready operating model.

Trusted across industries:

Proven results across industries - We've successfully transformed operations for companies in multiple sectors with measurable improvements.

Innovative methodologies - Our systematic approach eliminates guesswork and reduces implementation risks.

Permanent change, not quick fixes - We build lasting capabilities that ensure improvements stick long-term.

Our clients

Turning intent into impact across five outcome-driven phases

Discover

Uncover the gaps holding your business back

We assess your current state to identify capability gaps, operational bottlenecks, and strategic misalignments that limit growth potential.

Architect

Design your future operating model blueprint

We co-create a comprehensive future operating model that integrates people, processes, data, and technology with clear prioritization and roadmap.

Build

Activate foundational capabilities and delivery systems

We establish the core capabilities, governance structures, and delivery teams needed to support your new operating model.

Deliver

Execute with agile precision and real-time optimisation

We lead implementation with continuous tracking, risk management, and real-time adjustments to ensure promised outcomes are delivered.

Embed

Make transformation permanent and self-sustaining

We transfer ownership to your teams through training, process definition, and performance measures that maintain long-term momentum.

Book a free 30-minute session to identify your biggest challenges and get a clear roadmap using our proven framework.

Book a call

Use cases

MLC Life

Divestment

Led the design and delivery of the future operating model to support both separation and post-separation phases. Defined enterprise capabilities and ensured solution integrity across all functions, enabling successful deployment of ERP and CRM systems during transition.

86%

Faster separation delivery

12 month

Reduced transition timeline

Vodafone - Hutchison

Aquisitions

Post-integration, designed and implemented the future operating model for a newly created sales function. Defined operating structure, key processes, and performance enablers to support the integration of Vodafone and Hutchison/ 3 mobile teams.

86%

Sales efficiency improvement

100%

Successful team integration

Hollard

Divestment

Formulated a 10-year post-separation future operating model and transformation roadmap. Defined key customer and operational experiences, sequenced capability uplift, and built the business case for long-term investment and change execution.

65%

Faster

processing

40%

gain in operational efficiency

Telstra

New Proposition

Introduced a experience-led data-backed approach to the development Telstra's new Adaptive Network proposition. Identified user profiles and use cases, and crafted end-to-end blueprints illustrating customer actions, touchpoints, internal processes and systems and experience metrics.

22%

Staff retention improvement

3x

Increase customer lifetime value

Our approach

Experiences

Capabilities

Operating Model

Customer Experience

Risk & Compliance

Process Management

Technology Deployment

5

The premise is that everything we do is a process

Who we are

Strait and Arrow was founded in 2016, grounded in a clear purpose: Strait symbolises strategic pathways, cross-border access, and navigating complexity with purpose, while Arrow represents focused direction, strategic alignment, and delivering impact with speed andprecision.

Originally established to help Australian businesses expand internationally, Strait and Arrow has evolved into a boutique consulting firm that places customer-led design and delivery at the centre of everything we do. We continue to support cross-border growth with a focus on Saudi Arabia, Ghana,and Greece — combining deep cultural insight with practical execution to deliver lasting outcomes.

We connect strategy to opportunity across international markets, guiding clients through complexity with clarity and confidence. We are also recognised for our work in mergers, acquisitions, and large-scale separation programs, where we act as lead architects — bridging the gap between vision and execution. From pre-deal strategy through to post-merger integration, we align leadership priorities, business architecture, and delivery governance to ensure transformation lands successfully — on time, on budget, and with measurable outcomes.

As digital transformation continues to reshape industries, we help clients align business models, customer needs, and operational delivery — ensuring change is not only strategic, but also efficient, scalable, and sustainable.

Our mission is to be the connector between customer, company, and country — helping clients design, structure, and deliver transformation with clarity, discipline, and impact.

Elie Elias

Founder & Partner, Business Architecture

Elie is a transformation leader with over 18 years of experience driving strategic change across industries and functions. As Managing Partner at Strait & Arrow, he brings deep expertise in operating model design, business architecture, and strategy execution.

Elie helps organisations bridge the gap between customer needs, operational realities, and strategic goals. His approach brings together customer insight, business context, and process clarity, translating complexity into actionable, human-centred solutions. He offers a rare blend of commercial acumen and cultural intelligence.

Leo Gama

Partner, Strategy & Innovation

With over two decades of experience leading product, strategy, and transformation work, Leo specialises in translating fragmented data into clear narratives and actionable pathways for change.

He has worked across a wide range of industries and challenge types, from launching new products and redesigning key journeys to improving operating models and accelerating go-to-market execution. He cares deeply

about making the work real and actionable, supporting teams not just in defining what good looks like, but in making steady, meaningful progress toward it.

Dima Istambouli

Partner, People & Change

Dima brings over a decade of experience at the intersection of behavioural psychology, organisational design, and human-centred transformation. She helps organisations build environments where people thrive — focusing on leadership development, mindset shifts, workforce engagement, and sustainable change.

With a background in architecture and coaching, Dima blends emotional intelligence with strategic insight to bridge the gap between business goals and human motivation. Her approach ensures transformation lands not just in theory — but in practice.

Dr. Sam Lackey

Partner, Governance & Investment Advisory

Dr. Sam Lackey brings deep cross-sector expertise across mining, infrastructure, economic development, and public-private partnerships, with over 30 years of experience advising Ministers, Treasurers, Boards, and Executives across Australia, the Middle East, and Asia.

With a PhD in Mining from UNSW, an MBA from Stanford, and ongoing studies in Cyber Security at ADFA, Sam combines academic rigour with practical leadership. Dr. Lackey is known for his ability to translate complex analysis into board-level decision-making and actionable strategies.

reviews

What our clients say

We measure success through impact — and our clients say it best. Here's what industry leaders have to say about their transformation journey.

Strait & Arrow helped us reduce manual effort by over 35% in under six months. More than a strategy firm - they delivered transformation we could feel.

— Albert D, CTO Global Insurance Provider

They brought structure, clarity, and momentum to our most complex change initiative. A true partner in every sense.

— Dann C., Head of Operation XYZ co

What impressed us most was how they connected customer experience with system design — they made it real for our teams.

— Fanny W., VP Marketing

100+ top rated reviews

Book a call

Trusted by

Ready to transform your business?

Book a call

Services

/

Company

/

Works

/

Contact